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Seize the Ray

Life is solar powered — and so are we.

Let’s celebrate it, get out in it, soak it up, have adventures in it, share it, and make sure it’s around for us all to enjoy.

Get into our apparel – and get out there.

SUN PROTECTION IS IMPORTANT

While the sun is the source of energy and life here on Earth; we know its rays are intense. Effects of solar UV rays are cumulative and damaging. We want to make it as easy and comfortable as possible to stay protected while you enjoy what you’re doing out there.

REGULAR COTTON SHIRTS VS
SUN PROTECTIVE FABRIC

Typical cotton tees and shirts let most UV rays through with UPF ratings in single digits. Cotton wet from sweat or swimming protects even less (in addition to feeling clingy and uncomfortable). Our technical UPF 50+ fabrics wick-sweat, dry quickly, and protect from 98% of UV rays whether wet or dry.

SUNSCREEN

Chemical sunscreen lotions wear off, get in the water, stain, attract dirt and are a hassle to apply. Wearing sun protective clothes means fewer chemicals in the water, more comfort and more fun.